Camden Town Brewery’s summer seasonal – Strawberry Hells Forever, landed once more this July, and we decided to team up to celebrate, as part of our Takeover Tuesday initiative.
Every summer since 2015, the folks at Camden have journeyed to Cammas Hall Farm on the Hertfordshire/Essex border to plunder their ripened, red strawberries.
Once they’ve returned to NW5 with their haul, the strawberries are added to their famous Camden Hells, to deliver a cloudy straw-tinted brew, slightly tart on the entrance, developing into a well-rounded, refreshing finish that deserves a bit of celebration.
With a nod to Strawberry Fields Forever – the song behind the name, we played host to a big Beatles-themed blowout, to mark this year’s resurrection on 24th July.
From the get go at 6pm, there were healthy £3 pints of the Strawberry Hells to wet our guests’ whistles. On top of this there were a limited run of cans, exclusive to the night, that we flung out for free while they lasted.
Beer flowing and rock ‘n’ roll filling the air, the time came for the night’s centrepiece.. with Umbrella Radio’s John Robinson and his mates clambering onto the roof to serenade those in attendance with a few choice Beatles bangers – Apple Building-style.
Bethnal Green Road was well and truly shut down, and it certainly got the party started – even the Old Bill turned a blind eye, it seems.
Although this was a very tough act to follow, our resident DJs duly did and did not disappoint, with Beatles hit after Beatles hit – mixed in with some other non-specific favourites – being thrown off the turntables with aplomb.
Guests twisted, shouted, and worked it all out ’til the small hours, and a great time was had by all.
If you missed out then never fear. Take a peek at the video below and soak in some of that Beatles (and lager!) drenched atmosphere.
Camden Town Brewery are signing off tonight on July's #TakeoverTuesday.If you missed out on our impromptu rooftop gig last time out, take a peek at the behind-the-scenes video below and come ask the boys how it all went down over a pint or two.Let's enjoy some old favourites. Normal T&Cs apply.#thesuntavern #bethnalgreen #camdenink #camdentownbrewery #paleale #strawberryhellsforever #thebeatles #rooftop #music #livemusic #beer #pub #3poundapint #eastlondon
Posted by The Sun Tavern Bethnal Green on Tuesday, 31 July 2018
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